Choose the can before the beer can design
Most US craft beer goes into 211 cans, 2 11/16 inches across, in two heights: the 12 oz standard and the 16 oz tallboy. Label printers cut most full wraps at 8.125 by 3.625 inches for a 12 oz can and 8.125 by 5 inches for a 16 oz can, a little short of the 8.44 inch circumference so the ends meet neatly (Craft Brew Labels). A 12 oz sleek can is slimmer and taller, and takes a 7 by 5.31 inch wrap with a small gap (KegCollar).
Pick that can here and the beer can design is drawn at its wrap size, so it fits the printer’s template without rework. Can sizes vary between makers, so measure yours and type the exact size if it differs.
The format sets how far the art can reach. A pressure sensitive label prints only on the straight wall, not above the shoulders, and that is what this page makes. A shrink sleeve covers the whole can, and a printed can carries the art on the metal itself, but offset printing comes in very large minimum runs (one co-packer lists 204,225 cans for 12 oz), so many small breweries start with labels on blank cans (The Nations Brewing Co).











