What a logo mockup shows
A logo mockup shows a mark where people will meet it: on a coffee pouch on a café counter, on a business card on a desk, above a shop door. A founder uses one to choose between logo options, a designer to present a brand, a shop to plan its packaging before the first order.
A logo file is flat, and until it is printed, stamped or cut no one sees how it sits on kraft paper, how gold foil catches the light or how small it reads on a card. A picture from your own file answers that in a minute.
Run the same logo on three or four surfaces and the brand reads as a whole: the box, the bag, the card and the sign together in a deck or on a launch page.















